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DISTILLATE COLLECTIVE
ABOUT US

Our Promise

Our Approach

Our Team

READY TO LEVEL UP?

Find out how we can turn your idea into an experience.

CONTACT US

We are an Experience Design (XD) & Strategy firm of problem solvers, strategists, designers and researchers helping growth-mindset companies achieve transformation through optimization. Our approach is lean, iterative, and saves your business money while increasing user retention, engagement, and revenue.

DISTILLATE COLLECTIVE
ABOUT US

Our Promise

Our Approach

Our Team

READY TO LEVEL UP?

Find out how we can turn your idea into an experience.

CONTACT US

OUR PROMISE

elegant & effective design

Form never takes a backseat to function – nor vice versa – because they’re better together. From startups to industry leaders, physics to fashion, services to SaaS, we help you slay the competition – with style.

domino optimization

Reap more than a 1:1 impact on each effort. We optimize all initiatives so that each action, moment, and experience results in cascading returns. Retain more of your customers for better ROI.

human-to-human approach

Getting your brand and customer on the same page is what we’re about. We build brand loyalty by ensuring you’re speaking the same language, meeting (and exceeding) expectations, and relating to your customers – human to human.

change management

As change agents, it’s our job to optimize and maximize results. We ease you through transformation and innovation to bring out your brand’s best. We navigate the waters of change alongside your staff and stakeholders as teammates with a common goal.

OUR APPROACH

discover

First we dive deep to gain a detailed understanding of the business challenges, goals, customers and resources. We get personal with customers and take assumptions to task through research, ideation, rapid prototyping, validation, and analysis.

engineer

As we uncover insights, we formulate strategy and solutions, embarking on an agile, iterative cycle of design and development. Evaluative measures are determined and baked in to ensure essential feedback and improvement loops are in place.

engage

Go live – big or small. As features and feedback mechanisms are created, we implement to audiences varying from beta testers to public launches. Interaction with the newly launched products, features, or processes generate valuable feedback and data.

evaluate

We carefully review and analyze data, metrics and feedback to reveal further insights and behavioral trends. The knowledge gained puts the business in an advantageous position to push forward with new initiatives.

adjust

Armed with insights, we re-enter the innovation cycle and adjust strategy and implementation to optimize results.

OUR TEAM

APARNA DASGUPTA

APARNA DASGUPTA

FOUNDER + LEAD STRATEGIST

CATHERINE SUHOCKI

CATHERINE SUHOCKI

UX + CONTENT ANALYST

COURTNEY SIMMONS

COURTNEY SIMMONS

OPERATIONS + PROJECT MANAGER

VIVIENNE MATTHEWS

VIVIENNE MATTHEWS

DESIGN DIRECTOR

NICOLE WALDEN

NICOLE WALDEN

RESEARCH DIRECTOR

ELSA RODGRIGUEZ

ELSA RODGRIGUEZ

CX + SOCIAL ENGAGEMENT STRATEGIST

THE COLLECTIVE

OUR DOMAIN EXPERTS & PARTNERS

VIREN SAMANI

VIREN SAMANI

VIDEO PRODUCTION

CHARLES ZHANG

CHARLES ZHANG

MOBILE & WEB APP DEVELOPMENT

LAURIE VAZQUEZ

LAURIE VAZQUEZ

CONTENT & BLOG WRITER

MIRLET AUGUSTE

MIRLET AUGUSTE

FASHION PRODUCT DEVELOPMENT

MEGAN JOHNSON

MEGAN JOHNSON

SOCIAL MEDIA MANAGEMENT

DANIKA DALY

DANIKA DALY

PUBLIC RELATIONS

JON POWELL

JON POWELL

VR + GAME DESIGN

KATHERINE LEE

KATHERINE LEE

EDITOR/WRITER

ALICIA RADES

ALICIA RADES

CONTENT + COPYWRITING

LET’S WORK TOGETHER

WE CAN’T WAIT TO HEAR FROM YOU

GET STARTED