We are an Experience Design (XD) & Strategy firm of problem solvers, strategists, designers and researchers helping growth-mindset companies achieve transformation through optimization. Our approach is lean, iterative, and saves your business money while increasing user retention, engagement, and revenue.
STARTUPX LAB
[coming soon]OUR PROMISE
elegant & effective design
Form never takes a backseat to function – nor vice versa – because they’re better together. From startups to industry leaders, physics to fashion, services to SaaS, we help you slay the competition – with style.
domino optimization
Reap more than a 1:1 impact on each effort. We optimize all initiatives so that each action, moment, and experience results in cascading returns. Retain more of your customers for better ROI.
human-to-human approach
Getting your brand and customer on the same page is what we’re about. We build brand loyalty by ensuring you’re speaking the same language, meeting (and exceeding) expectations, and relating to your customers – human to human.
change management
As change agents, it’s our job to optimize and maximize results. We ease you through transformation and innovation to bring out your brand’s best. We navigate the waters of change alongside your staff and stakeholders as teammates with a common goal.
OUR APPROACH
discover
First we dive deep to gain a detailed understanding of the business challenges, goals, customers and resources. We get personal with customers and take assumptions to task through research, ideation, rapid prototyping, validation, and analysis.
engineer
As we uncover insights, we formulate strategy and solutions, embarking on an agile, iterative cycle of design and development. Evaluative measures are determined and baked in to ensure essential feedback and improvement loops are in place.
engage
Go live – big or small. As features and feedback mechanisms are created, we implement to audiences varying from beta testers to public launches. Interaction with the newly launched products, features, or processes generate valuable feedback and data.
evaluate
We carefully review and analyze data, metrics and feedback to reveal further insights and behavioral trends. The knowledge gained puts the business in an advantageous position to push forward with new initiatives.
adjust
Armed with insights, we re-enter the innovation cycle and adjust strategy and implementation to optimize results.
OUR TEAM
APARNA DASGUPTA
FOUNDER + LEAD STRATEGIST
CATHERINE SUHOCKI
UX + CONTENT ANALYST
COURTNEY SIMMONS
OPERATIONS + PROJECT MANAGER
VIVIENNE MATTHEWS
DESIGN DIRECTOR
NICOLE WALDEN
RESEARCH DIRECTOR
ELSA RODGRIGUEZ
CX + SOCIAL ENGAGEMENT STRATEGIST
THE COLLECTIVE
OUR DOMAIN EXPERTS & PARTNERS
VIREN SAMANI
VIDEO PRODUCTION
CHARLES ZHANG
MOBILE & WEB APP DEVELOPMENT
LAURIE VAZQUEZ
CONTENT & BLOG WRITER
MIRLET AUGUSTE
FASHION PRODUCT DEVELOPMENT
MEGAN JOHNSON
SOCIAL MEDIA MANAGEMENT
DANIKA DALY
PUBLIC RELATIONS
JON POWELL
VR + GAME DESIGN
KATHERINE LEE
EDITOR/WRITER
ALICIA RADES
CONTENT + COPYWRITING
